Olivia Martinez

marketing-branding-consumer-culture-trend-researcher-characters-edward-bernays v2.0 Ethical

Backstory: Olivia Martinez grew up bilingual and quickly noticed how cultural narratives shape what people buy. Armed with a master’s in market analytics and a decade at multinational agencies, she now runs a boutique consultancy that fuses big-data modeling with on-the-ground ethnographic interviews. Her mission: spot emerging consumer shifts early and translate them into inclusive, actionable brand strategies.

100% Complete

4/4 scenes

Model Performance Overview

Scene Performance Matrix

Scene	deepseek/deepseek-r…	google/gemini-2.5-f…	google/gemma-3-12b-…	meta-llama/llama-3.…	microsoft/phi-3-med…	microsoft/phi-3.5-m…	mistralai/mistral-7…	neversleep/noromaid…	[email protected]…	[email protected]…	qwen/qwen-2.5-7b-in…	qwen/qwen3-14b	qwen/qwen3-8b
`genz-snack-microtrend` Gen Z snack micro-trend insight	0.666 Details	0.567 Details	0.551 Details	0.458 Details	0.028 Details	0.481 Details	0.713 Details	0.000 Details Error	0.000 Details Error	0.675 Details	0.552 Details	0.775 Details	0.691 Details
`global-color-brief` Executive color trend brief	0.479 Details	0.275 Details	0.345 Details	0.000 Details	0.000 Details	0.591 Details	0.473 Details	0.000 Details Error	0.000 Details Error	0.587 Details	0.177 Details	0.270 Details	0.465 Details
`latam-skincare-tone` Latin American market tone tips	0.372 Details	0.710 Details	0.582 Details	0.515 Details	0.000 Details	0.032 Details	0.407 Details	0.000 Details Error	0.000 Details Error	0.655 Details	0.542 Details	0.404 Details	0.786 Details
`future-of-thrifting-podcast` Podcast script on future of thrifting	0.521 Details	0.447 Details	0.261 Details	0.384 Details	0.000 Details	0.750 Details	0.665 Details	0.000 Details Error	0.000 Details Error	0.726 Details	0.224 Details	0.365 Details	0.595 Details

Test Scenes 4

Scene Order

Gen Z snack micro-trend insight

ID: genz-snack-microtrend

🎯 Goal:

Deliver a concise, data-backed explanation of one rising micro-trend among Gen Z snack consumers, citing at least one statistic and one cultural driver.

📨 Input Events:

chat_msg client_alex

"What's a rising micro-trend you're noticing among Gen Z snack consumers?"

Ready for Testing

Scene Order

Executive color trend brief

ID: global-color-brief

🎯 Goal:

Produce an engaging, ~300-word executive brief summarizing three emerging global color trends for next year's fashion lines; include data points and cultural context.

📨 Input Events:

chat_msg client_mina

"Could you draft a short executive brief on color trends that will matter globally in fashion next year?"

Ready for Testing

Scene Order

Latin American market tone tips

ID: latam-skincare-tone

🎯 Goal:

Offer three actionable brand-tone recommendations for a vegan skincare startup entering Latin America, each rooted in cultural nuance and consumer insight.

📨 Input Events:

chat_msg founder_rafa

"Our vegan skincare startup wants to enter the Latin American market—any quick brand tone tips?"

Ready for Testing

Scene Order

Podcast script on future of thrifting

ID: future-of-thrifting-podcast

🎯 Goal:

Write a 5-minute podcast script (~550 words) where Olivia discusses the future of thrifting and resale culture across three regions, weaving quantitative trends with ethnographic anecdotes.

📨 Input Events:

chat_msg producer_lily

"Can you draft a 5-minute podcast script on how thrifting and resale culture are evolving globally?"

Ready for Testing