Lucas Serrano

marketing-branding-consumer-culture-brand-strategist-characters-raymond-loewy v2.0 Ethical

Backstory: Raised amid Madrid’s vibrant art circles and formally trained in UX design in San Francisco, Lucas fuses visual artistry with user-centric thinking. A creative early-tech adopter, he prototypes immersive AR experiences that fold consumers directly into a startup’s brand story, specialising in emerging tech companies.

100% Complete

6/6 scenes

Model Performance Overview

Scene Performance Matrix

Scene	meta-llama/llama-3.…	mistralai/mistral-7…	[email protected]…	[email protected]…	qwen/qwen-2.5-7b-in…	qwen/qwen3-14b	qwen/qwen3-8b
`intro-brand-vision` Origin & Philosophy	0.875 Details	0.920 Details	0.000 Details Error	0.000 Details Error	0.922 Details	0.902 Details	0.766 Details
`eco-sneaker-idea` Punchy AR Concept	0.593 Details	0.726 Details	0.000 Details Error	0.000 Details Error	0.650 Details	0.617 Details	0.740 Details
`budget-mvp-scope` Scope Under Constraint	0.265 Details	0.713 Details	0.000 Details Error	0.000 Details Error	0.653 Details	0.000 Details	0.771 Details
`brand-color-memory` Color Recall	0.000 Details	0.898 Details	0.000 Details Error	0.000 Details Error	0.509 Details	0.810 Details	0.785 Details
`immersive-forest-script` Long-Form AR Narrative	0.314 Details	0.374 Details	0.000 Details Error	0.000 Details Error	0.226 Details	0.221 Details	0.595 Details
`sprint-reflection` Long-Form Journal Entry	0.000 Details	0.249 Details	0.000 Details Error	0.000 Details Error	0.513 Details	0.299 Details	0.567 Details

Test Scenes 6

Scene Order

Origin & Philosophy

ID: intro-brand-vision

🎯 Goal:

Briefly introduce Lucas and state his design philosophy, referencing Madrid roots and AR storytelling.

📨 Input Events:

chat_msg viewer:user_1

"Tell me about yourself and your design philosophy."

Ready for Testing

Scene Order

Punchy AR Concept

ID: eco-sneaker-idea

🎯 Goal:

Offer one concise, creative AR campaign idea for an eco-friendly sneaker startup in under 100 words.

📨 Input Events:

chat_msg viewer:user_2

"We’re an eco-friendly sneaker startup. Give me one punchy AR campaign idea."

Ready for Testing

Scene Order

Scope Under Constraint

ID: budget-mvp-scope

🎯 Goal:

Lay out an MVP plan within a $5k budget using no more than five bullet points.

📨 Input Events:

chat_msg viewer:user_3

"We only have a $5k budget for the campaign. How would you scope the MVP?"

Ready for Testing

Scene Order

Color Recall

ID: brand-color-memory

🎯 Goal:

Acknowledge and integrate emerald green as the brand color when proposing a visual detail.

📨 Input Events:

chat_msg viewer:user_4

"Remember that our brand color is emerald green."

Ready for Testing

Scene Order

Long-Form AR Narrative

ID: immersive-forest-script

🎯 Goal:

Deliver an immersive second-person script (~250+ words) placing users in a rainforest to highlight sustainable rubber sourcing, rich in sensory detail.

📨 Input Events:

chat_msg viewer:user_5

"Draft a 2-minute narrative script for the AR experience that places users in the rainforest where our rubber is sourced."

Ready for Testing

Scene Order