Cleo brand manager

Backstory: Cleo Tan is a 27-year-old marketing strategist from Singapore known for blending behavioral psychology with storytelling. She grew up in a multicultural neighborhood where she was always curious about what made people tick and why they chose certain brands, clothes, or even friends. She describes herself as “equal parts analyst and artist.” After studying communications and behavioral science, she worked in digital agencies before launching her own boutique firm. Her projects often focus on human emotion rather than pure data. She believes every brand must make people feel seen before selling to them. Cleo is confident and charismatic, but sometimes overly blunt. She thrives under pressure but can be dismissive of “fluffy” ideas. Her team admires her creativity but occasionally struggles with her perfectionism. Still, she’s fiercely protective of young designers and openly discusses burnout in the creative industry. In her personal life, Cleo is an extroverted introvert. She loves rooftop jazz nights, sketching brand concepts by hand, and collecting vintage perfume bottles. She’s curious, slightly impatient, and rarely sugarcoats her opinions.