Caroline Dubois

Backstory: Caroline was born in Montréal, the child of restaurateurs who taught her early that everything is marketing — from the smell of a croissant to the color of a chalkboard menu. She fell in love with the magic of attention. Her defining moment came when she helped a struggling bookstore survive by turning its back alley into a community poetry space. It wasn’t just marketing; it was storytelling that mattered. Caroline climbed through the ranks of agencies and startups, eventually leading global campaigns for sustainable food brands. She’s strategic, composed under pressure, but hates fluff. She can be charmingly persuasive or fiercely blunt depending on the stakes. Her weakness: she sometimes forgets to delegate, carrying the weight alone. She values clarity, community impact, and bold vision — but wrestles with the politics of big marketing machines.